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Terms of Service

The agreement between you and Market Latch — covering website use, professional services, digital products, AI tools, payments, and intellectual property.

Last updated: 18 July 2026·Effective: 18 July 2026·Applies to: all visitors, clients, and digital product customers

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1. Agreement to These Terms

These Terms of Service (“Terms”) form a binding agreement between you and Market Latch (operated by Nadeem Alam, “Market Latch”, “we”, “us”). They govern your use of marketlatch.com, our professional digital marketing services, our digital products, and any AI tools we make available.

By browsing this website, submitting an enquiry, purchasing a digital product, or engaging our services, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, please do not use the site, our services, or our products.

You must be at least 18 years old and have the legal capacity to enter into a binding contract. If you are agreeing on behalf of a company or other legal entity, you confirm you have the authority to bind that entity.

For purchases completed through Lemon Squeezy checkout, Lemon Squeezy may also apply its own customer and payment terms to the transaction. Where those terms govern payment processing, refunds, chargebacks, or other matters handled by Lemon Squeezy as Merchant of Record, those terms apply to those aspects of the transaction.

These Terms should be read alongside our Privacy Policy, Refund Policy, and Cookie Policy, which are incorporated by reference. Where a signed service agreement, statement of work, or proposal conflicts with these Terms, that specific document takes precedence for that engagement.

2. Website Usage

Market Latch grants you a limited, non-exclusive, non-transferable, revocable licence to access and use marketlatch.com for your own personal or internal business purposes.

2.1 You may

  • Browse the site, read our articles and guides, and apply what you learn in your own business.
  • Quote short extracts from our content with clear attribution and a link back to the source page.
  • Share links to our pages, articles, and products freely.
  • Contact us, request a free SEO audit, subscribe to our newsletter, and purchase digital products.

2.2 You may not

  • Copy, republish, or redistribute substantial portions of our content as your own, whether edited or verbatim.
  • Scrape, crawl, or harvest the site with automated tools in a manner that degrades performance or circumvents access controls. (Standard search engine and AI crawler access, per our robots.txt and llms.txt, is expressly welcome.)
  • Attempt to gain unauthorised access to any part of the site, its servers, or connected systems, or probe for vulnerabilities without written permission.
  • Introduce malware, launch denial-of-service attacks, or otherwise interfere with the site’s operation or other users’ access.
  • Use the site to transmit unsolicited commercial messages, unlawful content, or content that infringes another party’s rights.
  • Misrepresent your identity or affiliation, or use the site for any unlawful or fraudulent purpose.

The website and its content are provided for general information. Nothing on this site constitutes legal, financial, tax, or professional advice, and reading it does not create a client relationship. A client relationship arises only when a specific engagement is agreed in writing between us.

3. Professional Services

Market Latch provides professional digital marketing services including SEO, technical SEO, local SEO, GEO, AEO, AI search optimization, Google Ads management, Meta Ads management, WordPress development, website optimization, content marketing, and Google Business Profile optimization.

3.1 Scope and engagement

  • Every engagement is defined by a written proposal, statement of work, or service agreement setting out deliverables, timelines, fees, and responsibilities. That document governs the engagement; these Terms fill any gaps.
  • Work outside the agreed scope is quoted separately and requires your written approval before it begins. We will not silently expand scope and invoice you for it.
  • An enquiry, a proposal, or a free SEO audit does not by itself create an engagement. An engagement begins when both parties agree in writing.

3.2 Your responsibilities as a client

  1. Provide timely, accurate information, assets, approvals, and platform access needed to perform the work. Delays in these will delay delivery, and any timeline we quoted assumes reasonable responsiveness.
  2. Ensure that any content, imagery, product data, or trademarks you supply are lawfully yours to use and do not infringe third-party rights.
  3. Maintain ownership of, and pay directly for, third-party costs such as advertising spend, hosting, domains, and premium plugin or tool licences, unless the agreement says otherwise. Advertising spend is never included in management fees.

3.3 What we do and do not promise

  1. We promise to apply professional skill and care, use only white-hat and platform-compliant methods, report honestly on progress, and tell you the truth about timelines even when it is not what you hoped to hear.
  2. We cannot promise specific rankings, specific traffic volumes, specific citation placements in AI search results, specific conversion rates, or specific revenue outcomes. Search engines, AI systems, and advertising platforms are controlled by third parties and change without notice. Any agency that guarantees a ranking position is either misinformed or misleading you.
  3. Third-party platform decisions — including algorithm updates, ad account suspensions, policy changes, and AI model behaviour — are outside our control and are not a breach of these Terms.

4. Digital Products

Market Latch sells digital products including SEO checklists, technical SEO checklists, SEO audit report templates, Google Ads templates, WordPress and Elementor templates, Canva templates, Google Sheets templates and dashboards, prompt packs, digital books, standard operating procedures, business resources, and AI tools.

4.1 Nature of the products

  1. All products are digital goods delivered electronically. Nothing is shipped physically.
  2. Product descriptions state the format (PDF, spreadsheet, Canva template, WordPress template, or similar) and what is included. Read the description before purchasing — it is the specification you are buying against.
  3. Products are educational and operational resources. They are not a substitute for professional advice tailored to your specific business, and results depend entirely on how you apply them.

4.2 Delivery

  1. Access is normally provided after successful payment through the digital delivery system associated with the purchase, including a download link on the confirmation page and/or by email. For purchases made through Lemon Squeezy, digital product access is provided through Lemon Squeezy’s checkout and delivery system.
  2. You are responsible for providing a correct, working email address. If your receipt does not arrive, check spam and then contact us — we will resend it.
  3. If delivery fails for a technical reason on our side, we will fix it or issue a full refund. See the Refund Policy.

4.3 Requirements

Some products require third-party software to open or use — a PDF reader, a spreadsheet application, a Canva account, a WordPress installation with a specific page builder, or access to an AI assistant. Requirements are stated in each product description. You are responsible for having them; we cannot refund a product because you do not have, or do not wish to obtain, the software it plainly requires.

4.4 Updates

Where a product description says updates are included, you receive future revisions of that product at no extra cost, delivered to your original download access. Products without an updates commitment are sold as-is at the version published on the purchase date.

5. Digital Product Licence

When you buy a digital product, you are buying a licence to use it — you are not buying ownership of the underlying intellectual property. Unless a product description grants broader rights, the following licence applies.

  • Permitted

What your licence allows

Use the product for your own business, or for your own clients’ work if you are an agency or freelancer. Edit, adapt, and customise it. Use it on unlimited projects within your organisation. Include outputs you produce with it (an audit you performed, a report you completed) in deliverables to your clients.

  • Prohibited

What your licence does not allow

Resell, sublicense, redistribute, or give away the product itself, in whole or in part, edited or otherwise. Share your download links or account access. Upload it to file-sharing sites, template marketplaces, or public repositories. Claim authorship of it. Use it to build a directly competing product for sale.

  • Single-organisation licence. Unless stated otherwise, one purchase licences one business entity. If a second company wants to use it, that company buys its own licence.
  • The agency distinction that matters. Using a template to deliver work for your client is permitted and expected. Handing your client the raw template file so they own it is redistribution and is not permitted — unless the product description says otherwise.
  • Enforcement. We monitor for licence abuse. A material breach of these licence terms may result in termination or suspension of your licence and access to the affected product, subject to applicable law. Termination for licence abuse does not create a right to a refund outside the Refund Policy.
  • Perpetual unless breached. Your licence does not expire. It ends only if you breach these Terms.

6. AI Tools & Prompt Packs

Some Market Latch products are AI tools, prompt packs, or resources designed for use with third-party AI assistants such as ChatGPT, Claude, Gemini, or Perplexity. Additional terms apply, because AI outputs behave differently from a static template.

  • Third-party dependency. Prompt packs and AI tools depend on AI platforms we neither own nor control. Those platforms change their models, pricing, availability, and terms without notice. We cannot guarantee that any prompt will produce identical results over time, and model changes are not a defect in the product.
  • Their terms apply too. Your use of any third-party AI platform is governed by that platform’s own terms. You are responsible for complying with them, including any restrictions on the data you input.
  • Outputs are not verified facts. AI systems produce plausible-sounding output that can be incorrect, outdated, or fabricated. Every AI output must be independently verified before you rely on it — particularly anything involving statistics, legal or financial claims, competitor data, or advice to a client. We are not liable for consequences of unverified AI output.
  • Your data. Do not input confidential, personal, or client-sensitive data into an AI platform without confirming that platform’s data handling terms permit it. Market Latch has no visibility into and no responsibility for what you send to a third-party AI service.
  • Skill required. Prompt packs assume competent professional judgement. They accelerate work for people who already know what good output looks like; they do not replace that knowledge.
  • Output ownership. Subject to the AI platform’s own terms, output you generate using our prompts is yours to use. The prompts themselves remain licensed under section 5 and may not be resold or redistributed.

7. Payments & Pricing

7.1 Digital products

  1. Payment is taken in full at the point of purchase. Access is granted once payment clears.
  2. Payment for digital products purchased through Lemon Squeezy checkout is processed by Lemon Squeezy, which acts as the Merchant of Record for those transactions. Market Latch does not receive or store your full payment card details.
  3. For purchases made through Lemon Squeezy, payment processing, applicable refunds, and payment disputes are handled by Lemon Squeezy in its capacity as Merchant of Record, subject to its applicable terms and policies. Product-related support may be requested from Market Latch at info@marketlatch.com.
  4. Prices are displayed in the currency shown at checkout. Applicable VAT, GST, or sales tax is calculated based on your billing location and shown before you confirm.
  5. Your bank’s currency conversion charges and any foreign transaction fees are your responsibility.
  6. Prices may change at any time. The price shown at the moment of purchase is the price you pay; changes are never applied retroactively.

  • 7.2 Professional services

    1. Fees, payment schedule, and invoicing terms are set out in your proposal or service agreement.
    2. Retainers are invoiced in advance of the service period. Project work is typically invoiced with a deposit at commencement and the balance at agreed milestones or on completion.
    3. Invoices are payable within the period stated on the invoice. Persistently overdue accounts may result in work being paused after written notice — we will always warn you before that happens.
    4. Advertising spend, hosting, domains, premium plugins, and third-party tool licences are separate from our fees and are billed by those providers directly to you unless expressly agreed otherwise.

     

  • Refunds and cancellations are governed by our Refund Policy, which forms part of these Terms.

8. Intellectual Property

8.1 Our intellectual property

All content on marketlatch.com — text, articles, guides, graphics, layout, code, the Market Latch and NDM MarketLatch names and logos — and all digital products, templates, checklists, prompt packs, and methodologies are owned by Market Latch or licensed to us, and are protected by copyright, trademark, and other intellectual property laws. Nothing in these Terms transfers ownership of them to you.

8.2 Your intellectual property

You retain full ownership of everything you supply to us: your brand, your content, your data, your trademarks, and your existing website. Granting us access to work on them does not give us any ownership interest.

8.3 Ownership of service deliverables

  • On full payment, you own the deliverables created specifically for you under a service engagement: your website build, your copy, your ad creative, your reports, your keyword strategy.
  • We retain ownership of our underlying methods, frameworks, internal tools, templates, checklists, and reusable code components used to produce those deliverables. You receive a perpetual licence to use them within your deliverables — you do not acquire the right to extract, resell, or redistribute them.
  • Until full payment, ownership of deliverables remains with Market Latch. This is standard practice and protects both parties.
  • Portfolio rights. We may reference the work in our portfolio and case studies unless you ask us not to. Confidential commercial data is never published without your written consent.

8.4 Third-party materials

Some deliverables may incorporate third-party assets — stock images, fonts, plugins, themes. These remain subject to their own licences, which we will identify. Ongoing licence fees for them are your responsibility.

8.5 Copyright complaints

If you believe content on this site infringes your copyright, email info@marketlatch.com identifying the work, the infringing URL, and your contact details. We investigate promptly and remove genuinely infringing material.

9. User Responsibilities

By using this site, our services, or our products, you agree that you will:

  1. Provide accurate information when contacting us, purchasing, or engaging our services, and keep it current.
  2. Use our services and products lawfully, and comply with the laws applicable to your business and jurisdiction.
  3. Comply with the terms of any third-party platform involved — Google, Meta, WordPress, Canva, AI providers — when applying our methods or products.
  4. Keep your download links, account credentials, and licensed materials confidential, and tell us promptly if you believe they have been compromised.
  5. Not use our products or methods for spam, deceptive advertising, black-hat SEO, or any activity that would breach a platform’s policies or a law.
  6. Not misrepresent your relationship with Market Latch, or imply endorsement, certification, or partnership that does not exist.
  7. Take responsibility for your own business decisions. Our products inform decisions; they do not make them for you.
  8. Maintain your own backups of any site or system we work on. We take reasonable care, but you should never have only one copy of anything that matters.

10. Disclaimers

To the fullest extent permitted by applicable law:

  • No results guarantee. Digital marketing outcomes depend on your market, competition, budget, execution, product quality, and factors entirely outside anyone’s control. Nothing on this site, in our products, or in our proposals is a guarantee of rankings, traffic, leads, sales, or revenue. Historical or illustrative results do not predict your results.
  • Products supplied “as is”. Digital products are provided as-is and as-available. We warrant that they materially match their description at the time of purchase and that files are not corrupt. Beyond that, we disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement, to the extent the law allows.
  • Not professional advice. Our content and products are educational and operational resources. They are not legal, financial, tax, accounting, or regulatory advice. Consult a qualified professional for those.
  • Third-party platforms. We are not responsible for the availability, behaviour, policies, pricing, or decisions of Google, Meta, WordPress, Canva, AI providers, hosts, or any other third party, nor for changes they make that affect your results.
  • External links. Links to third-party sites are provided for convenience. We do not endorse and are not responsible for their content, accuracy, or privacy practices.
  • Site availability. We aim to keep marketlatch.com available but do not warrant uninterrupted, error-free, or secure access.
  • Content accuracy. We work hard to keep content accurate and current, but search, AI, and advertising change fast. Content may become outdated. Verify time-sensitive information independently.

11. Limitation of Liability

To the fullest extent permitted by applicable law:

  • Market Latch, its founder, employees, and contractors are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost revenue, lost data, lost business opportunity, or reputational harm, arising from your use of this site, our services, or our products — even if we were advised such damages were possible.
  • Aggregate liability cap. Our total aggregate liability arising out of or relating to these Terms is limited to: (a) for digital products, the amount you paid for the specific product giving rise to the claim; (b) for services, the fees you paid to us in the three (3) months immediately preceding the event giving rise to the claim.
  • We are not liable for losses arising from your own acts or omissions, your failure to verify AI output, your failure to maintain backups, third-party platform changes or suspensions, or your misapplication of our products or advice.
  • We are not liable for delay or failure to perform caused by events beyond our reasonable control, including internet or hosting outages, power failures, natural disasters, war, civil unrest, government action, or third-party platform failure.

12. Indemnity

You agree to indemnify and hold harmless Market Latch and its founder, employees, and contractors from any claim, demand, loss, liability, or expense (including reasonable legal fees) arising from: (a) your breach of these Terms; (b) your misuse of our site, services, or products; (c) content, data, or materials you supplied to us that infringe a third party’s rights; (d) your violation of any law or third-party platform’s terms; or (e) your unverified reliance on AI-generated output.

13. Termination

13.1 Termination by you

  1. You may stop using the site at any time, for any reason, without notice.
  2. You may unsubscribe from our newsletter at any time using the link in any email.
  3. Service engagements may be terminated in accordance with the notice period in your service agreement. Fees for work already performed remain payable.
  4. Digital product licences may be terminated by you simply by deleting the files. This does not create a right to a refund outside the Refund Policy.

13.2 Termination by us

  1. We may suspend or terminate your access to the site, our services, or your product licence, with immediate effect, if you materially breach these Terms — including licence abuse, unlawful use, abusive conduct toward our team, or non-payment following written notice.
  2. We may decline or discontinue a service engagement where the requested work would require unethical, black-hat, deceptive, or platform-violating methods. We will explain why, and refund any prepaid fees for work not yet performed.
  3. We may discontinue a digital product at any time. Existing licence holders keep their licence and their download access; only future sales stop.

13.3 Effect of termination

On termination, your right to use the site and any terminated licence ends immediately. Sections that by their nature should survive — intellectual property, disclaimers, limitation of liability, indemnity, governing law, and any accrued payment obligations — survive termination.

14. Updates to These Terms

We may update these Terms to reflect changes to our services, our product range, our technology, or the law. The “last updated” date at the top of this page always reflects the current version.

  1. Minor clarifications take effect on publication.
  2. Material changes that reduce your rights or increase your obligations take effect no less than 30 days after we publish them, and we will give notice by email where we hold your address.
  3. Continuing to use the site, our services, or our products after changes take effect constitutes acceptance. If you do not accept them, stop using the site and services; your existing digital product licences remain governed by the Terms in force when you bought them.

15. Governing Law & Disputes

These Terms and any dispute arising from them are governed by the laws of the Islamic Republic of Pakistan, without regard to conflict-of-law principles. The courts of Pakistan have jurisdiction over any dispute..

Consumer rights are protected regardless. If you are a consumer resident in the United Kingdom, the European Union, or another jurisdiction with mandatory consumer protection law, this clause does not deprive you of the protection of mandatory provisions of your local law, nor of the right to bring proceedings in the courts of your country of residence. Choosing Pakistani law does not override those rights.

16. General Provisions

  1. Entire agreement. These Terms, together with the Privacy Policy, Refund Policy, Cookie Policy, and any signed service agreement, constitute the entire agreement between us and supersede prior discussions on the same subject.
  2. Severability. If any provision is found unenforceable, it is severed or modified to the minimum extent necessary, and the remaining provisions stay in full force.
  3. No waiver. Failure to enforce a provision is not a waiver of the right to enforce it later.
  4. Assignment. You may not assign your rights under these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets, on notice to you.
  5. No partnership. Nothing here creates a partnership, joint venture, employment, or agency relationship between us.
  6. Third parties. No third party has any right to enforce these Terms.
  7. Notices. Notices to us go to info@marketlatch.com. Notices to you go to the email address you provided.
  8. Language. These Terms are written in English. Any translation is for convenience; the English version governs.

17. Contact Information

Questions about this policy, about how your data is handled, or requests to exercise any of the rights above should go to:

  • Data controller: Market Latch (Nadeem Alam, Founder)
  • Email: info@marketlatch.com
  • Phone: +92 345 131 1433
  • Website: marketlatch.com/contact
  • Location: Gilgit Baltistan, Pakistan (remote-first, serving clients globally)
  • Response time: within one business day for general queries; within 30 days for formal data rights requests

Related policies: Terms of Service · Refund Policy · Cookie Policy

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