Home / Our Team
The People Behind Market Latch
A Team of Practitioners , Not Generalists
Market Latch is led by Nadeem Alam and supported by a handpicked team of vetted specialists — each one an expert in their service area, collaborating remotely across the US, UK, Canada, Australia, UAE, and Pakistan.
Founder Feature Card
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⭐ Founder & Lead Strategist
Nadeem Alam
Digital Growth Strategist · SEO Expert · WordPress Specialist · 🇵🇰 Pakistan
Nadeem founded Market Latch after years of practitioner-level work across the full digital growth stack. He personally oversees every client engagement, leads strategy development, and manages the team of specialists that executes each service. With hands-on expertise in SEO, WordPress development, Google Ads, Meta Ads, content strategy, social media, GBP optimization, and e-commerce marketing — Nadeem is the connective tissue that makes every channel work together as one system.
SEO Team
SEO & Search Specialists
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Sarah Mitchell
Senior SEO Strategist
7 years of technical SEO experience. Specialises in enterprise crawl architecture, Core Web Vitals, and international SEO strategy for UK and European markets.
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Liam Hayes
Local SEO & GBP Specialist
Specialist in Google Maps rankings, Google Business Profile optimization, and local citation building for service businesses across Australia, the US, and the UK.
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Priya Sharma
E-commerce SEO Specialist
5 years specialising in ecommerce seo services, WooCommerce SEO, and product catalogue optimization for DTC brands across North America and the UK.
WordPress & Dev Team
WordPress & Web Development
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James Thornton
WordPress & WooCommerce Developer
Full-stack WordPress developer with 8 years of experience building custom themes, WooCommerce stores, and performance-optimized business websites for clients in the US and UK.
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Fatima Al-Rashidi
UI/UX & Canva Design Specialist
Visual design and branding specialist with expertise in Canva design systems, Figma UI prototypes, and complete graphic design services for global brands.
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Oliver Webb
Website Speed & Performance Engineer
Specialises in website speed optimization and Core Web Vitals improvements — achieving 90+ PageSpeed scores on complex WordPress and WooCommerce builds.
Ads & Social Team
Paid Advertising & Social Media
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Ahmad Al-Rashidi
Google Ads & PPC Manager
Google Ads certified manager with 6 years running pay per click advertising campaigns across the UAE, UK, and USA — specialising in search, display, and Shopping campaigns.
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Emily Chen
Meta Ads & Social Media Specialist
Facebook advertising agency specialist with deep expertise in audience targeting, retargeting funnels, and Instagram advertising services for DTC and service brands.
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Marcus Johnson
Social Media Marketing Strategist
Social media marketing agency specialist managing brand presences across LinkedIn, Instagram, Facebook, and TikTok for Australian, UK, and North American clients.
Content Team
Content Marketing & Copywriting
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Charlotte Reed
Content Marketing Strategist
SEO content strategist specialising in content writing services and blog writing services for B2B and professional services brands across the UK, US, and Canada.
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Tyler Brooks
E-commerce Growth Strategist
E-commerce growth strategist with a focus on WooCommerce development, ecommerce seo services, and conversion rate optimization for online stores across the US and Australia.
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Aisha Patel
Visual Marketing & B2B Digital Marketing
Visual content specialist and B2B digital marketing strategist creating on-brand graphic design services, presentation decks, and social feed systems for enterprise clients.
A Truly Global Team
10 Specialists · 6 Countries · 1 Unified Strategy
Every Market Latch engagement is remote-first by design — which means you get the best specialist for your service area, regardless of geography, with time-zone flexible communication built in.