Google Ads Management Agency That Turns
Clicks Into Customers

This depends heavily on your industry and competition. During onboarding, Market Latch reviews your market and goals and recommends a realistic starting budget — we won’t recommend spending more than your business needs for a meaningful test.

Search campaigns can generate clicks and leads within days of launch, but meaningful optimization and stable cost-per-lead figures typically take 4–6 weeks of real data to achieve.

The biggest levers are tighter geo-targeting, a stronger negative keyword list, ad copy that pre-qualifies the searcher, and a landing page that matches search intent exactly. Most cost-per-lead problems trace back to one of these four areas.

Low quality scores are almost always caused by weak ad-to-keyword relevance or a poor landing page experience. Tightening ad groups around single themes and improving landing page load speed and relevance typically produces the fastest measurable improvement.

Google Ads captures existing demand from people already searching for what you offer, while Meta Ads generates demand by reaching people who haven’t started searching yet. Businesses with clear, searched-for services often start with Google Ads; visually-driven or discovery-led products often start with Meta.

For WooCommerce stores, this typically means connecting your product data to Google Merchant Center through a feed plugin, then resolving any attribute or policy errors Google flags before ads can run. Market Latch handles this setup and the ongoing feed maintenance as part of Shopping campaign management.

Service-area businesses generally do best combining Search campaigns with Google Local Services Ads, using radius targeting instead of a fixed storefront location, and building a strong negative keyword list early to avoid paying for clicks outside the actual service area.