Cookie Policy
What cookies are, which ones Market Latch uses, why we use them, and exactly how to control or switch them off.
Last updated: 18 July 2026·Effective: 18 July 2026·Applies to: marketlatch.com
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1. What Are Cookies?
Cookies are small text files a website stores on your device (computer, tablet, or phone) when you visit. They let the site remember your actions and preferences — and let the site owner understand how the site is being used — over a period of time, so you do not have to re-enter things on every page or every return visit.
Cookies set by the site you are visiting are called first-party cookies. Cookies set by another domain — an analytics or advertising provider, for example — are called third-party cookies. Cookies also differ by lifespan: session cookies are deleted when you close your browser, while persistent cookies remain for a set period or until you delete them.
We also use “cookies” loosely here to include similar technologies such as pixels, tags, local storage, and software development kits that perform comparable functions.
2. How We Use Cookies
Market Latch uses cookies to keep the site working correctly, understand how visitors use it so we can improve it, measure whether our own advertising is effective, and remember your preferences. We group every cookie into one of four categories:
| Category | Purpose | Consent needed? |
|---|---|---|
| Necessary | Make the site function, secure, and usable | No — always active |
| Analytics | Understand site usage to improve content and structure | Yes, where required |
| Marketing | Measure and optimise our own advertising | Yes, where required |
| Preference | Remember your settings and choices | Yes, where required |
Only necessary cookies are active by default. Analytics, marketing, and preference cookies are set only after you consent, wherever consent is legally required in your jurisdiction.
3. Necessary Cookies
These cookies are essential for the website to work. Without them, core functions — navigating pages, keeping the site secure, remembering items you are about to purchase — would break. Because they are strictly necessary, they do not require consent and cannot be switched off through our cookie controls, though you can still block all cookies at browser level (which may break parts of the site).
- Session management — keeps your browsing session coherent as you move between pages.
- Security — helps protect against fraudulent activity and secures form submissions.
- Load balancing — ensures the site serves reliably.
- Consent record — remembers your cookie choices so we do not ask on every page (blocking this one would mean being asked repeatedly).
- Checkout and cart — when the digital product store is live, remembers your selections and carries them through to checkout.
4. Analytics Cookies
Analytics cookies help us understand how visitors find and use marketlatch.com — which articles are read, which services and products attract interest, how people move through the site, and where the experience frustrates them. This is the data we use to decide what to write, build, and fix next.
- What they record — pages visited, time on each page, referring source, approximate location (city or region level), device and browser type, and navigation paths.
- Provider — primarily Google Analytics. IP addresses are truncated, and we do not use analytics data to identify individual visitors.
- Aggregated insight only — we look at patterns across many visitors, not the behaviour of any one named person.
- Optional — declining these has no effect on your ability to read the site, buy a product, or work with us.
Google’s handling of data collected through Google Analytics is described in Google’s Privacy Policy.
5. Marketing Cookies
Marketing cookies let us measure whether the advertising we run — for Market Latch itself — actually works, and let us reach people who have shown interest in what we do. Market Latch is a digital advertising practitioner, so we use the same tools we manage for clients, held to the same consent standards.
- Conversion measurement — records when a meaningful action (an enquiry, an audit request, a product purchase) follows one of our ads, so we know which advertising is worth continuing.
- Remarketing — allows us to show relevant Market Latch ads to people who have visited the site before, via Google and Meta advertising systems.
- Meta Pixel — where active, measures the effectiveness of our Facebook and Instagram advertising.
- Audience insights — helps us understand, in aggregate, the kinds of businesses interested in our services and products.
Setting a marketing cookie never means we have shared your name or email with an advertising platform. These cookies use anonymous or pseudonymous identifiers. You can decline them in our cookie controls, and you can manage ad personalisation directly at Google My Ad Center and in your Meta ad preferences
6. Preference Cookies
Preference cookies (sometimes called functionality cookies) remember choices you make so the site feels consistent and personalised on your return.
- Display settings — remembers preferences such as your chosen region or currency once the store is live.
- Interface state — remembers small conveniences, like a notice you have already dismissed, so you are not shown it repeatedly.
- Language — remembers your preferred language where multiple options exist.
These improve convenience but are not essential. Declining them simply means the site will not remember these preferences between visits.
7. Third-Party Cookies
Some cookies are set by trusted third parties whose tools we use. We do not control these cookies directly; they are governed by each provider’s own policy.
| Provider | Category | Purpose |
|---|---|---|
| Google Analytics | Analytics | Site usage measurement |
| Google Ads | Marketing | Conversion tracking & remarketing for our own ads |
| Google Tag Manager | Necessary / container | Loads and controls other tags (sets no tracking cookie itself) |
| Meta (Facebook/Instagram) | Marketing | Ad measurement & remarketing where enabled |
| Payment processor | Necessary | Secure checkout for digital products (when store is live) |
| Font & asset CDNs | Necessary | Delivering fonts and icons quickly and reliably |
Where a provider only becomes active once a particular feature launches (such as the payment processor when the store goes live), its cookies appear only from that point.
8. Your Consent Choices
Where consent is legally required (for example, under UK/EU rules), analytics, marketing, and preference cookies are only set after you have actively agreed. You are free to:
- Accept all — enable every category for the fullest, most personalised experience.
- Reject non-essential — keep only necessary cookies. The site still works fully; we simply learn less about how it is used.
- Choose by category — enable some categories and not others, according to your comfort.
- Change your mind — update your choices at any time via the cookie settings control, or by clearing cookies in your browser and revisiting the site.
Your choice is remembered by a necessary consent cookie so you are not asked repeatedly. Withdrawing consent does not affect the lawfulness of any processing that happened while consent was active.
9. Managing Cookies
You have full control over cookies. Beyond our on-site consent controls, you can manage cookies in several ways:
- On-site controls — use the cookie settings option to review and change your category choices at any time.
- Browser settings — every major browser lets you view, delete, and block cookies (see section 10).
- Opt-out tools — the Google Analytics Opt-out Browser Add-on disables Google Analytics across all sites you visit.
- Ad preference centres — manage advertising personalisation at Google My Ad Center and in Meta’s ad settings.
- Industry opt-outs — tools such as the Digital Advertising Alliance (optout.aboutads.info) and Your Online Choices (youronlinechoices.eu) let you opt out of many advertising cookies at once.
A trade-off worth knowing: blocking all cookies — including necessary ones — at browser level can break site features such as staying logged into a purchase flow or completing checkout when the store is live. Blocking only optional categories keeps the site fully functional while limiting tracking.
10. Browser Controls
Each browser manages cookies slightly differently. Their official help pages explain exactly how to view, delete, and block cookies:
- Google Chrome — Settings → Privacy and security → Third-party cookies / Site data.
- Mozilla Firefox — Settings → Privacy & Security → Cookies and Site Data.
- Apple Safari — Settings → Privacy → Manage Website Data (desktop), or Settings → Safari → Privacy & Security (iOS).
- Microsoft Edge — Settings → Cookies and site permissions → Manage and delete cookies.
- Opera / Brave / others — look under Settings → Privacy & Security → Cookies.
Most browsers also offer a “private” or “incognito” mode that discards cookies at the end of each session, and a “Do Not Track” signal that we respect where technically supported.
11. Updates to This Policy
We may update this Cookie Policy when we add features (such as launching the digital product store), change providers, or in response to changes in law or best practice. The “last updated” date at the top of this page always reflects the current version.
Material changes to the categories of cookie we use, or to how consent is handled, will be reflected here and, where required, surfaced again through the on-site consent control so you can review your choices.
12. Contact Information
Questions about this policy, about how your data is handled, or requests to exercise any of the rights above should go to:
- Data controller: Market Latch (Nadeem Alam, Founder)
- Email: info@marketlatch.com
- Phone: +92 345 131 1433
- Website: marketlatch.com/contact
- Location: Gilgit Baltistan, Pakistan (remote-first, serving clients globally)
- Response time: within one business day for general queries; within 30 days for formal data rights requests
Related policies: Terms of Service · Refund Policy · Cookie Policy