- Selected work
Built, audited, and measured.
Client projects from Market Latch across WordPress development, technical SEO auditing, Google Business Profile management and Meta Ads. Each entry names the brief, the tools, and the outcome — and links to the full breakdown where one exists.
Disciplines under one strategist
Named specialists, no account layer
Countries served, remote-first
Sections in a standard audit
Project index
Filter by discipline. Where a project has a published breakdown, the card links straight to it.
📌 Note: Market Latch publishes only verified, permission-granted case studies. As new client engagements complete, results are documented here. In the meantime, see the case study structure below — this is exactly how every result will be reported.
WordPress · Design & build
A complete website designed and built from scratch. Elementor flexbox containers on Astra, with a performance budget agreed at wireframe stage and enforced through the build rather than patched on afterwards.
Brief → clean, credible, genuinely fast on mobile
Elementor
Astra
LiteSpeed
WordPress · Information architecture
A multi-service business with everything competing on one page. Rebuilt around one service, one URL, one search intent — with a repeatable service-page template the client can extend without a developer.
Fix → dedicated URL per service, cross-linked
Custom layout
Rank Math
Internal linking
WordPress · Conversion design
Logistics & transportation site
Buyers arrive with a route, a load and a date — usually on a phone. The enquiry form became the primary interface, sized to what operations actually needs to quote and nothing more.
Goal → qualified enquiry in fewest steps
FluentForms
Mobile UX
CRO
Technical SEO · Full audit · Jul 2026
A Next.js handmade-carpet storefront shipping worldwide, invisible in search. The audit traced almost the entire problem to one systematically applied oversight in the image pipeline — and found the correct pattern already working elsewhere in the same codebase.
Deliverable → 15-section report + 90-day plan
Core Web Vitals
Schema
Next.js
WordPress · Design & build
Google Business Profile management
For a business serving a defined area, the profile often out-earns the website — it sits above organic results and carries call and directions actions. It is also the most routinely neglected asset a local business owns.
Focus → map-pack position, not profile views
GBP
Citations
Review flow
WordPress · Design & build
Meta Ads campaign testing
Three completed campaigns on deliberately small test budgets, comparing objectives and creative approaches. One of them delivered the best cost per thousand impressions of the set and produced no measurable outcome at all — which turned out to be the useful part.
Result → consistent cost per result, one hard lesson
Meta Business Suite
Canva
Advantage+
What we actually do, in detail
Most agencies split these four across people who never speak. Market Latch was structured to close that gap — one strategist owning the connections, four named specialists doing the work.
WordPress design & build
Custom Elementor layouts on Astra using flexbox containers, which produce measurably lighter markup than the legacy section-and-column model and behave far more predictably across breakpoints.
Container nesting is capped at two levels, the widget set is kept deliberately small, and image dimensions are constrained at upload. These sound like minor habits; together they are the difference between a builder site that scores 80 and one that scores 40.
The trade-off we accept: a hand-coded static build would be lighter. It would also make the client dependent on a developer for every text change, which for a small business is a worse outcome than a few hundred kilobytes.
Technical SEO auditing
Crawlability, indexation, canonicals, sitemap and robots; Core Web Vitals measured on desktop and throttled mobile; structured data validated against the official Schema.org validator; heading structure, payload analysis and content duplication.
Every finding names the tool that produced it, so you can reproduce it independently rather than taking our word for it. Findings are ranked Critical / High / Medium / Low with a quick-wins set isolated, because nobody has an infinite budget and sequencing is the actual deliverable.
What we will not do: hand you a 60-page automated crawl export and call it a strategy.
Local SEO & Google Business Profile
Primary and secondary categories chosen against what customers actually search rather than how the business describes itself internally. Full service list, hours with exceptions, real photography.
Name, address and phone reconciled to be byte-identical across every directory carrying them — inconsistent NAP data is one of the most common and most quietly damaging local ranking problems. Review requests built into the client’s own workflow so the system survives the engagement.
Measured by: map-pack position for target queries, plus calls and direction requests in GBP Insights.
Paid media & performance
Meta Business Suite and Google Ads Manager campaign structure, custom and lookalike audiences, retargeting, creative production in Canva against a locked brand kit, and GA4 as the source of truth.
Conversion tracking is verified before launch — pixel firing and confirmed in Events Manager, events mapped to real business actions, campaign objective matching the metric being optimized toward. We learned this the expensive way, and the case study says so.
Always separate: ad spend is paid by you directly to the platform, never bundled into a management fee.
The commercial side, plainly
How an engagement is scoped, priced, run and ended. No discovery-call theatre — you will know exactly which stage you are in and what is expected of you.
A 20-minute scoping call
Not a pitch. We establish the outcome you want, what has already been tried, your margin and target cost per lead, and whether this is worth paying us for at all. Sometimes the honest answer is a template from the shop instead of an engagement, and you will hear that.
A written proposal with fixed scope and fixed fee
Deliverables, timeline, fee, and the dependencies sitting on your side. If content and approvals are the likely bottleneck, that appears in writing before anyone signs — not in a defensive email in week six. Out-of-scope work is quoted separately and needs your written approval first; we do not quietly expand scope and invoice for it.
Access, assets and a single decision-maker
We ask for delegated platform access under our own account wherever the platform supports it, rather than your passwords. You nominate one person who can approve at each stage — projects with three approvers and no tiebreaker are the most common cause of slipped timelines.
A fixed communication rhythm
One scheduled check-in per cycle plus asynchronous updates as work lands. You always know which named specialist is on your account and what they are doing this week. No account-manager relay.
Billing that keeps ad spend separate
Retainers invoice in advance of the service period; projects take a deposit at commencement with the balance at agreed milestones. Advertising spend, hosting, domains and premium plugin licences are billed to you directly by those providers — never bundled into our fee, so you keep full control and visibility of them.
A clean exit whenever you want one
On request at the end of an engagement we revoke our access, hand over working files, and remove ourselves from your platforms. Deliverables created for you are yours on full payment. There is no lock-in, no proprietary platform you cannot leave, and no hostage-taking of your own accounts.
What we need from you in week one. For an audit: the URL, plus read access to Search Console and GA4 if they exist. For a build: brand assets, content or a content plan, and that single approver. For paid media: business goals, target cost per lead, and admin access to the ad account. In every case the timeline’s biggest variable is not our capacity — it is how quickly assets and approvals come back.
Who this tends to work for
We are a small team and deliberately not right for everyone. Being straight about that upfront saves both sides a wasted call.
Good fit
Poor fit
The stack, and why each piece is in it
Every tool here appears in the work above. It is a working stack, not a logo wall.
Build
WordPress + Astra + Elementor. Chosen for client editability above all. LiteSpeed Cache configured properly rather than activated and left at defaults — which is the norm and the reason most caching plugins do nothing. FluentForms for lead capture.
Diagnose
PageSpeed Insights / Lighthouse for performance, Google Search Console for indexation and query data, the official Schema.org validator for structured data, Rank Math for on-page and schema output. All reproducible by you.
Research
Semrush and Ahrefs for keyword, competitive and backlink analysis. Used to find intent gaps and link opportunities — not to generate a keyword dump nobody reads.
Campaigns
Meta Business Suite and Google Ads Managerb,, with GA4 as the measurement source of truth and conversion events verified before launch.
Create & plan
Canva against a locked brand kit and Google Sheets for content calendars. Both chosen because your team can keep using them after we leave — a system nobody internally can operate is a dependency, not a deliverable.
Team
Four named specialists across WordPress and technical SEO, Google and Meta Ads, content and social, and e-commerce development — each listed publicly with credentials on the team page.
Three routes in
Which one fits depends on whether your constraint is time, knowledge, or budget.
Fixed-scope project
A website build, a technical SEO audit, a GBP optimization, a campaign launch. Defined deliverables, timeline and fee. Best when the requirement has a clear finish line and you want a known cost.
Monthly retainer
Ongoing SEO, content or paid media where compounding effort is the entire point. Best when the work is genuinely continuous — competitive SEO and active ad management both are.
Do it yourself
The same methods packaged as checklists, audit templates and SOPs in the shop. Best when you have in-house capacity but need a proven system rather than a retainer.
Hiring questions
A small specialist team — neither a solo freelancer nor a large agency. Nadeem Alam leads strategy and owns every engagement; delivery runs through four named specialists covering WordPress and technical SEO, Google and Meta Ads, content and social, and e-commerce development. You work directly with whoever is doing the work. There is no account-manager layer relaying instructions to someone you never meet. Everyone is listed publicly with their credentials on the team page.
A focused business site of five to eight pages typically runs three to five weeks from kickoff to launch, assuming content and brand assets arrive promptly. Larger builds with WooCommerce, custom templates or extensive service architecture run longer.
The biggest variable is not development speed. It is how quickly content, imagery and approvals come back from your side — which is why that dependency is written into the proposal rather than raised defensively later.
No, and treat anyone who does with suspicion. Rankings depend on competition, domain history, budget, content quality and algorithms controlled by third parties that change without notice.
What we commit to is professional skill, exclusively white-hat methods, honest reporting against a recorded baseline, and truthful timelines. If a competitive campaign genuinely needs six months, you hear that on day one — not in month five.
Enough for the platform to exit the learning phase and produce statistically meaningful data — for most small businesses that means a genuine test budget over two to four weeks, not a token amount spread thin across several campaigns.
Before recommending a figure we need your target cost per lead and your margin, because those determine what a viable budget actually is. Ad spend is always paid by you directly to Google or Meta and never bundled into our fee, so you keep full control and full visibility.
Because we only publish figures we can evidence. Where an engagement produced verified data and the client approved publication, it appears in full on the case studies page. Where results are still being confirmed, or the client prefers their strategy stays private, the project appears without metrics rather than with plausible-sounding ones.
Publication is always opt-in and never a condition of engagement.
Technical SEO principles are platform-independent; only the implementation path changes, which is why that audit reasoned about framework image optimization and build targets rather than plugins. The team also covers Shopify for e-commerce builds.
We build on WordPress but audit anything. The Qadeem Crafts engagement covered a bespoke Next.js application on Material UI with assets served from S3 and CloudFront — no CMS involved at all.
Technical SEO principles are platform-independent; only the implementation path changes, which is why that audit reasoned about framework image optimization and build targets rather than plugins. The team also covers Shopify for e-commerce builds.
Yes — across the United States, United Kingdom, Canada, Australia, the UAE and Pakistan. Delivery is remote-first and time-zone flexible. Digital products in the shop are available worldwide as instant downloads with no scheduling at all.
Tell us what you are trying to grow
Tell us what you sell and where growth has stalled. We reply with a plain assessment of whether we are the right people for it — and what we would do first if we were.
Free, no obligation, and no drip sequence afterwards. If a low-cost template would solve it faster than hiring us, we will say so.