Facebook Ads Agency That Makes Meta Ads Actually Convert

Meta Ads management pricing depends on ad spend level and campaign complexity. Market Latch scopes pricing after reviewing your goals, catalog size, and whether Advantage+ or manual campaign structures fit your business best — contact us for a specific quote.

This disapproval usually happens when ad copy or targeting implies knowledge of a user’s personal characteristics. Rewriting copy to speak broadly rather than directly to an inferred trait, and avoiding “you” statements tied to sensitive categories, typically resolves it on resubmission.

The biggest factors are creative relevance, audience specificity, and how quickly your ad earns positive engagement signals after launch. Testing multiple creative variations early and pausing weak performers fast keeps average cost per click down.

For WordPress and WooCommerce sites, Conversions API can typically be configured through Meta’s own integration partners or a properly configured plugin — no custom development required in most cases. Market Latch handles this setup as part of every Meta Ads engagement.

Once your Meta Pixel has enough website visitor data — usually a few hundred qualified events — you can build a custom audience from those visitors and then generate a lookalike audience modeled on their characteristics. The quality depends heavily on how well the source audience is filtered, not just its size.

There’s no fixed ratio — it depends on where your customers actually make buying decisions. A common starting approach is testing both at modest budgets, then shifting more spend toward whichever channel is producing a lower cost per qualified lead after 4–6 weeks of real data.